From Shop Windows to Smartphone Screens: Social Media in Modern Business
Explore how social media marketing works and learn -ed/-ing adjectives.
Intermediate (B1–B2) levelThe Chat Laboratory4 modules13 lessons
Course curriculum
Module 1: Reading & Comprehension
- From Shop Windows to Smartphone ScreensReading
- True or false? Statements about social media marketingTrue / false
- Multiple choice: check your understandingMultiple choice
Module 2: Video Activity
- Pre-watching vocabulary: match the marketing termsMatching task
- Video: five reasons social media is vital to businessVideo
- True or false? Statements about the videoTrue / false
- Gap fill: recall the video's five reasonsGap fill
- Multiple choice: understanding the videoMultiple choice
Module 3: Image-based Activity
- Image task: analyse the promotional designImage
- Gap fill: choosing the right adjectiveGap fill
Module 4: Grammar Focus (-ed / -ing Adjectives)
- -ed and -ing adjectives in marketing EnglishReading
- Gap fill: choose the -ed or -ing formGap fill
- True or false? Rules for -ed and -ing adjectivesTrue / false
About this programme
Social media has moved the shop window onto every customer's phone. This intermediate corporate English course explores how modern marketing works: the shift from physical displays to digital screens, the power of social proof, and the skill of tailoring content for different audiences. You will read about the new rules of promotion, watch a video on the five reasons social media is vital to business, analyse a real promotional design, and master the -ed and -ing adjectives that describe how customers feel. By the end, you will be able to discuss marketing campaigns, describe reactions, and give feedback in clear, natural English.